I’ve been photographing a wide variety of events for many years, ranging from exclusive brand and client events—such as those for Louis Vuitton—to retail events like those at ARKET, and even large-scale events like the Street Parade. You can see exactly this diversity reflected in the selection of events in my portfolio.

At events, it’s especially important to me not just to document what’s happening, but to capture the atmosphere of the evening. For me, this includes the guests and key program highlights just as much as small details, spontaneous reactions, interactions, and wide-angle shots that show what the event felt like.

Before the event, I usually discuss with the client which people, program highlights, and branding elements are particularly important, as well as how the images will be used afterward. During the event, I then work as independently and unobtrusively as possible. You have to constantly observe what’s happening in the room and, at times, anticipate situations, because many moments can’t be recreated.

For me, a typical event day therefore begins even before the actual start with a brief briefing and photos of the venue and details while everything is still clean and untouched. After that, the focus shifts more and more toward the guests, interactions, and the program. Depending on the assignment, this also involves very quick post-processing for me. Especially with events, it’s often important to have an initial selection available for social media or communications that same evening or shortly thereafter.